As a designer, it's always interesting to see how a brand evolves and of course same goes to the logo. In life, one has to be resilient but for a logo, we take it as revamp. What happen to classic and everlasting design? For once, I've to mention Coca-Cola, my former employer did a fantastic job on the logo and its branding. That's a design that has strong impact throughout the centuries. To know more about the history of Coca-Cola logo, please refer to the website below http://www.solarnavigator.net/sponsorship/coca_cola.htm
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